Facebook is the world’s largest social networking platform with 1.79 billion monthly active users. With 166 million monthly active users, India has become the 2nd largest market for Facebook in terms of number of users, as of the third quarter of 2016.
According to the company, in future among the next billion people to connect with Facebook on mobile platforms globally, 70 percent of users will come from Asia and nearly 337 million from India alone. At present, Facebook has 159 million mobile active users, 85 million daily active users, and 81 million mobile daily active users in India.
Facebook contributes $4 billion (roughly Rs. 27,439 crores) and 335,000 jobs to India through its marketing, platform and connectivity efforts. Facebook is available in 12 Indian languages and over 80 percent of top-grossing apps in India are integrated with the social networking platform.
Facebook revealed a three-fold business strategy for India. The first is aligned with the mission of the company which is to help people connect. The second is to drive deep engagement which means build a process that is relevant and the third is to be absolutely valuable to its partners.
For me, five trends – geographic shift in mobile user growth, Internet is mobile and mobile is Internet, connected device explosion, platform economy and moving to a network level from the mobile ecosystem are driving the change in the country. India holds tremendous potential for Facebook and is “the most critical and strategic market”. Our vision for business in India is to be loved and become a trusted brand, to be deeply integrated into the fabric and to provide the experiences which are relevant and valuable to all people who are on our platform, including partners.
– Umang Bedi, Managing Director, Facebook India and South Asia.
Facebook, which has 1.79 billion users globally has a strategic partnership with India’s top 100 advertisers. There are over two million small and medium businesses (SMB) pages on Facebook in India and more than 30 percent of active SMB pages on Facebook are owned by women entrepreneurs.
Besides, India is also one of the top five adopters of Workplace – its enterprise communication platform – along with countries like Norway, the US, the UK and France.