Micromax Canvas Spark 3 with 8MP camera and Android 5.1 launched at Rs. 4,999

After it made appearance on company’s site, Micromax has officially launched the new budget smartphone Micromax Canvas Spark 3 Q385. The smartphone that is the successor to Canvas Spark 2 is priced at Rs. 4,999.

The Micromax Canvas Spark 3 Q385 features a 5.5-inch HD (1280 x 720 pixels) display with Corning Gorilla Glass 3 protection. It is powered by a 1.3 GHz quad-core processor, coupled with 1 GB RAM and 8 GB internal memory, expandable up to 32 GB with microSD. It runs on Android 5.1 Lollipop out-of-the-box.

The Canvas Spark 3 sports an 8 megapixel auto focus rear camera with LED Flash and a 5 megapixel front-facing camera. The dual Sim smartphone is backed by 2500 mAh battery and offers connectivity options like 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, and GPS.

The Micromax Canvas Spark 3 Q385 comes in Black and Champagne Gold color variants, and will be available exclusively from Snapdeal via flash sale starting from April 7th, while the registrations for the sale will begin from April 1st.

“The smartphone market in India is rapidly evolving with more and more consumers using their phones for varied purposes right from the basic use to work and entertainment. Even though smartphone market is growing fast, it still stands around 17% of the overall mobile phone market presenting a huge opportunity to upgrade as well as expand the overall market. Through our partnership with Snapdeal for exclusive Spark series, we have very successfully expanded the overall entry smartphone market and created a favorable impact in the ecommerce channel capturing over 11% of the exclusive online market last year.” He further added, “India being a value driven market, the consumers are seeking more productivity, efficiency, entertainment, multitasking and better connectivity. With the launch of the Canvas Spark 3, we are yet again reinforcing our commitment to make technology and entertainment accessible for everyone and at the same time introducing more people to the best of the connected world. We will continue to disrupt the market with similar innovations in the near future to keep raising the benchmark for technological innovations that directly address the ever evolving consumer needs.”

– Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics.

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