Micromax has announced a new smartphone, known as Micromax Canvas Fire 5. The smartphone is priced at Rs. 6,199 and will be available in Champagne, Grey, and Silver color variants.
The Micromax Canvas Fire 5 features a 5.5-inch HD (1280 x 720 pixels) display and is powered by 1.3 GHz quad-core MediaTek processor, paired with 1GB RAM. It comes with a 16GB internal memory, expandable up to 64GB with microSD and runs on Android 6.0 Marshmallow.
The Canvas Fire 5 sports an 8-megapixel autofocus rear camera with LED Flash and a 5-megapixel front facing camera also with LED flash. It is backed by a 2500mAh battery and offers connectivity options like 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, and GPS.
“In India, with the fast growing internet penetration and access to affordable big screen smartphones, digital music consumption is witnessing a steep rise. About 80% of the consumers watch videos on their mobile devices at least once every 2-3 days, with more than half opting to watch them daily. With youth spending a fifth of their digital media time on audio and video entertainment it is clear that consumers today are seeking sound and music functionality from their smartphones. The new Canvas Fire 5 is specifically designed for such audience to make it easy for them to store, carry and listen to good quality music anytime and anywhere at a wallet friendly price.”
– Shubhajit Sen, Chief Marketing Officer, Micromax Informatics.
Earlier this month, the company also launched the Canvas Amaze 2 at Rs. 7,499.