Micromax has launched two new budget smartphones in its new Vdeo range, dubbed as Micromax Vdeo 1 and Vdeo 2. Both the smartphones support 4G VoLTE and also come pre-loaded with Google Duo video calling app out of the box and a Reliance Jio Sim card.
Both the smartphones sport similar specifications except the screen size and battery. Both have a metal back cover and run on Android 6.0 Marshmallow. Both are powered by 1.3 GHz Quad-core processor, paired with 1GB RAM. Both sport a 5-megapixel rear camera and a 2-megapixel front-facing camera.
The smartphones come with 8GB of inbuilt storage, that is expandable up to 32GB via a microSD card. Connectivity options include 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS, 3.5mm audio jack and FM Radio.
The Micromax Vdeo 1 sports a 4-inch (800×480) WVGA IPS display and is backed by a 1600mAh battery, whereas the Micromax Vdeo 2 sports a 4.5-inch (854×480) FWVGA IPS display and is backed by a 1800mAh battery.
At Micromax we thrive on our understanding of the Indian consumer, consistently deriving insights and delivering innovative products to the market. 2016 has seen a marked slowdown in the long-term trend of Feature Phones users shifting to Smart Phones. Two barriers we identified were perceived high cost of data and a lack of a differentiated mass-use case. With the launch of the Vdeo range we have focused on these issues. We believe Video calling that is as simple as making a voice call, in a stable environment, will be a strong use case especially in smaller towns. This feature, coupled with free internet connectivity with the pre-bundled Reliance Jio SIM is a compelling proposition that will accelerate the switch from feature phones to Smartphones. Our leadership position and strong brand equity has allowed Micromax, for the first time in the industry, to bring together key players in the eco-system to deliver a complete solution for our consumers. Of course, the Vdeo range is fully loaded with best-in-class features for an entry-level Smartphone – including 4G VoLTE, Android Marshmallow, Quad core processors, great battery performance and housed in a premium and stylish metal body. We are extremely proud that we have managed to deliver this bundle of features in phones priced under Rs 5000.
– Shubhajit Sen, Chief Marketing Officer, Micromax Informatics.
The Micromax Vdeo 1 and Vdeo 2 are priced at Rs. 4,440 and Rs. 4,990 respectively and are available in offline stores from today. Micromax is pitching 4G and video-calling as the forte of these smartphones, which are priced under Rs 5000.