Xiaomi has announced a new sub-brand today called Mi Ecosystem, at an event in China. And the first product that company launched under the new brand is Mi induction heating pressure rice cooker, priced at Yuan 999 (approx Rs 10,000).
The Mi Ecosystem will cover a range of products manufactured by Xiaomi’s ecosystem partners. Currently, Xiaomi has invested in 55 companies for designing and manufacturing products for this ecosystem. The sub brand will obey “the philosophy of making products that stand out as works of art in daily lives.”
Coming back to the Mi induction heating pressure rice cooker, it uses electromagnetic heating technology for higher thermal efficiency, and to ensure even cooking along with the grey cast iron for lining. The WiFi enabled cooker can be controlled via the Mi Home app. It currently supports more than 200 brands of rice, and this will be expanded in the near future. It has 3-liter capacity and also comes with a spoon.
The Mi Induction Heating Pressure Rice Cooker will go on sale during Mi Fan Festival on April 6th. The company said the cooker is 40% the price of comparable high-end Japanese induction heating pressure rice cookers.
“To build the Mi Ecosystem, Xiaomi has so far invested in 55 companies that design and manufacture products beyond its three core product categories: smartphones, smart TVs and smart routers. Among these, 29 companies including Zhimi (which makes the Mi Air Purifier) and Viomi (which makes the Mi Water Purifier) have been incubated by Xiaomi from their founding. To date, over 20 Mi Ecosystem companies have launched products and won 28international design awards in total.Several Mi Ecosystem companies have become industry benchmarks. Zhimi’s annual sales of air purifiers crossed one million, Zimi has sold over 46.9 million power banks to date, while Huami has sold over 18.5 million fitness bands. Among these 55 companies, seven have annual sales of over US$100 million, while two have reached annual sales of over US$1 billion.”