Xiaomi is all set to bring in its new Mi smartphone in India on 18th July, for which it has apparently started sending out press invites. The company is also teasing the same through twitter with the tagline “Big is Back”. Although Xiaomi doesn’t mention name of a particular smartphone but the press invite and the teasers indicate it to be the Mi Max 2.
The Mi Max 2 was launched in China back in May this year and is the successor of Mi Max. The smartphone comes in two different variants which vary depending upon the internal storage. The 64 GB storage variant comes at a price of CNY 1,699 (Rs. 16,000 approx) where as the 128 GB storage variant is priced at CNY 1,999 (Rs. 19,000 approx). The exact price in India will be known on 18th July, when the phone launches in India.
Talking about the specifications, the Xiaomi Mi Max 2 sports a massive 6.44-inch Full-HD (1080 x 1920) display with 2.5D curved glass on top. It is powered by a 64-bit 2.0 GHz Snapdragon 625 Octa-core processor coupled with Adreno 506 GPU. The device comes with 4 GB RAM and 64 GB/ 128 GB internal storage which can be further expanded using microSD card. Mi Max 2 runs on Android 7.1 Nougat along with latest MIUI 8 skin on top.
The optic department of the smartphone includes a 12 MP rear camera with PDAF support and dual-LED flash along with a 5 MP front camera with wide-angle lens. The highlight of this smartphone is the mammoth 5,300 mAh battery which supports Quick Charge 3.0 technology that is able to charge the battery from 0% to 68% in just an hour.
Apart from this, Xiaomi might also be planing to launch a new sub-brand this month. If online reports are to be considered, then Xiaomi could launch a new smartphone sub-brand by the end if this month which will mostly focus on the offline market.
While Mi and Redmi are the two smartphone brands from Xiaomi, their smartphones are mostly sold via online means. The new sub-brand which will work alongside Mi and Redmi, will help Xiaomi to set its foot in the offline market as well.
Considering the success seen by Xiaomi smartphones in online mode of sale, it will now have a strong chance to dominate the offline channel as well. In-spite of being immensely popular, not everyone is able to buy the smartphone through online means atleast in India.
Again, it is an alarming signal for the companies like Oppo and Vivo who thrive majorly on Offline sales. Xiaomi getting into the game with a new brand altogether will hamper the offline sales of its competitors if the company manages to maintain the same quality and pricing as it does with Mi and Redmi brands.
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