Biggest Indian smartphone manufacturer Micromax has quietly launched its new entry level smartphone in the country. The Micromax Spark Vdeo comes with base level specifications and will be available for purchase at Rs. 4,599 via Snapdeal starting 24th March.
The smartphone bears a 4.5-inch (854×480 pixels) FWVGA display and a 1.1 GHz quad-core processor with 1 GB of RAM and 8 GB of internal storage which can further be expanded up to 32 GB. The Spark Vdeo holds a 5 MP rear camera with LED flash and a 2 MP front camera. The phone runs on Android 6.0.1 Marshmallow.
For connectivity there is 4G VoLTE, Wi-Fi, Bluetooth, GPS, and a micro USB port. The smartphone sports a 1800 mAh battery which is claimed to deliver 150 Hours of stand-by time. Micromax being a home ground company, the smartphone comes in 12 regional languages including Hindi, Marathi, Urdu, Bengali, Punjabi, Gujarati, Kannada, Malayalam, Telugu, Tamil, Odia and Assamese.
Commenting on the launch, Mr. Shubhajit Sen, CMO, Micromax, said:
“The consumer response to both Spark and Vdeo series has been phenomenal. With Spark Vdeo, we are bringing a perfect amalgamation of our most popular smartphones and wish to present further a compelling device that will win consumer confidence. We developed Spark Vdeo as an all-in-one phone for easy access to connect with your closed one via a video call. The device will further help us build the consumer use case which goes to show that video will take over text in the coming times.” “Through our exclusive partnership with Snapdeal for the Spark series, we have very successfully expanded the overall entry-level smartphone market and created a favourable impact in the e-commerce channel with Spark series selling more than 2 million units since its launch”